Beat Bugs at Retail

The Netflix Original Children’s series “Beat Bugs”, is an animated series that introduces the whole Beatles musical catalog to a new generation! As lead creative director, Jim took the project from start to finish working with other designers and engineers to develop a full product line of action figures, play sets, musical toys, electronic interactive toys and plush. Launched in 2017, retail toys were sold exclusively at Target. The Musical Submarine was a 2018 Toy of the Year Award finalist!