Promotional Toys
Not every product or play experience exists at retail- some products are created to add extra value via promotion. No one has done it better over the years than McDonald’s Restaurants. Jim has been a designer and creative director of Happy Meals for many years and has vast experience with pricing, safety, and working through all stages of the process.
For over 25+ years, Jim has designed and directed hundreds of McDonald’s Happy Meal promotional toy programs. From concept to production, he has also developed toys for Kellogg’s and Energizer, taking on the challenges of different markets for promotional toys.